A visitor record of 53,000 and an increasing internationality among exhibitors and visitors – this is the summary of the organizer Messe München. For four days, transport logistic, international trade fair for logistics, mobility, IT and supply chain management, hosted the logistics world and lived up to its name as “the world’s largest trade fair for multi-layered freight transport by road, rail, water and air”.
Valuable conversations and new opportunities
According to the organisers, exhibitors are not only satisfied with the quantity, but also with the quality of the trade visitors. In addition to existing customers and well-known business contacts, the companies were able to generate promising new contacts. This includes the Bremen consulting and software company dbh Logistics IT AG (dbh), which recorded an increase of almost 18% in terms of visitors to the stand. Many came to the stand of the logistics IT company with concrete concerns, which is celebrating its 40th anniversary this year and has appeared for the first time together with its subsidiary CARGO ONLINE Software GmbH. This provided sufficient reason to present themselves on an enlarged stand and with a strikingly designed stand where visitors were welcomed under a floating globe.
Great interest in forwarding app and customs topics
The smartphone app for export presentation at the airport for the freight forwarding software CARGO ONLINE, which has just been developed at the start of the trade fair, aroused particular interest among the trade visitors. Many trade visitors headed to the dbh booth to find out about the services around the topic of customs clearance. The booth lectures on the topic of product origin and preferences were also very popular.
“With our joint trade fair appearance, we have sent a clear signal to the industry, which shows that customers are in good hands with us when it comes to software and consulting for supply chain management in logistics,” explains Marco Molitor, dbh Board Member and Cargo Online Managing Director. “This signal has been very well received by our visitors to the stand, so that our sales department is now facing a busy follow-up.”